Case Study – Solutions Beyond Concepts

Patent-Protected Product

Assignment

Innovation Strategy: Definition and testing of new business model for private road toll collector in the long-range future

Challenge

Significant uncertainty from technological, societal, and industry structural dynamics across the affected sectors Automotive, Insurance, and IT & Telecommunication

Client benefit

Unique and marketable intellectual property confirmed by US Patent Office’s “International Preliminary Report on Patentability”

Approach:

  • Assessment of technical feasibility of fundamental digital capabilities in the areas Vehicle-to-Vehicle Communication and Advanced Driver Assistance Systems
  • Analysis of geography-specific traffic transactional data sets as main input to financial business modeling of selected plausible future scenarios
  • Development of high-level technical architecture and core functional specification of vehicle-based toll collection system
  • Preparation and filing of global patent application covering prototype-specific intellectual property